Copywriting by Tarkan Turan

Copywriting is not just "still a thing" in 2025 — it’s more relevant than ever. While AI-generated content has become more sophisticated, businesses and creators still need strategic, persuasive, and emotionally intelligent writing that resonates with human audiences.

Is Copywriting still a thing?

If anything, the role of a copywriter is evolving. Instead of just writing,
top copywriters are now:

Strategists (crafting overall brand messaging)
Editors & AI Augmenters (refining AI-generated drafts)
Conversion Optimizers (A/B testing & analyzing what works)
Community Builders (writing with personality to build a loyal following)

Authenticity & brand voice matter more than ever

AI can generate content, but people can tell when something lacks a human touch. Brands need unique, story-driven messaging that AI struggles to replicate.

AI creates, but it doesn't think strategically

AI tools can assist, but they don't understand buyer psychology, emotions, or nuanced brand positioning like an expert copywriter does. High-converting sales pages, compelling email sequences, and engaging storytelling require human intuition.

SEO & content marketing are more competitive

With AI pumping out massive amounts of content, quality trumps quantity. Well-structured, value-packed, and persuasive content is what ranks and converts.

Businesses need stronger differentiation

Generic AI-generated content means brands that stand out will be those with a strong narrative and well-crafted messaging.

AI lacks deep industry knowledge & personalization

Copywriters who specialize in specific industries or work closely with brands to tailor messaging will always be in demand.

Why should you hire me?

My name is Tarkan

I am a writer, designer, and coach.
I help people identify & remove dis-ease in their life's,
so we can focus on the dream.

The dream is central to life.
It gives direction, clarity & purpose.

My Areas of Interest & Expertise

Some of my biggest lessons in life came through health struggles. I tried, tested and evaluated many frameworks of wellness and discarded most. I am an wellness and kinesiology coach, which means I live to strive for a happy & whole life.

Health & Wellness

Business & Freelancing

Right after I graduated, I signed up as a freelancer. Since then, I put my sweat and tears into the craft of mastering business. "Mastering" is a long shot, and there is a rocky road ahead. Still, it brings freedom that is worth the struggle.

Design & Marketing

I care about the details. With a background in Industrial Design, my education taught me how to research thoroughly, document my process meticulously, and use systemic approaches to work.
I have worked in communications & learned to bridge the worlds of design & marketing.